Probable Niche

We've identified the niche as equity release.

equity release

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as equity release.

equity, release, home, release schemes, schemes, mortgages, loans, lifetime mortgages, services, property, financial, finance, retirement, release calculator, money, lifetime mortgage, insurance, house, plans, mortgage's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 07:05 UTC on February 26, 2012. The source was comprised of 30263 characters, of which 25160 are code, leaving an organic character count of 5103. The total word count on the home page is 843. We filtered out 23 numbers, 273 common words, and 17 words shorter than three characters in length, leaving an impact word count of 470. The size of the lexicon (number of unique words) is only 213. We extracted fourteen top keywords, leaving 6.57% above the threshold. The number of phrases above the threshold was 24.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
equity release4420.27%
retirement services83.68%
release schemes73.22%
bower retirement 73.22%
release providers41.84%
release plans41.84%
release advice41.84%
independent financial41.84%
reversion plan31.38%
release equity31.38%
release calculator31.38%
lifetime mortgage31.38%
home reversion31.38%
financial advice31.38%
confidential independent 31.38%
case studies31.38%
best equity31.38%
release guide20.92%
minimum age20.92%
independent equity20.92%
free equity20.92%
financial services20.92%
financial safety20.92%
bower partnerships 20.92%

Domain Name Keywords

We found 1 significant keyword appearing in the domain name
  1. equity


Source Character Count 30263
Code Character Count 25160
Organic Character Count 5103
Filtered Numbers 23
Filtered Words (Common) 273
Filtered Words (Short) 17
Total Word Count 843
Impact Paragraph Count 519
Impact Word Count 470
Impact Lexicon Size 213


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